テクノロジー・マーケティング
http://icatlab.hatenablog.com/entry/technology_marketingn_2015_w5 Alfred D. Chandler Jr. Scale and Scope: The Dynamics of Industrial Capitalism. Belknap Press, 1994. Scale and Scope: The Dynamics of Industrial Capitalism作者: Alfred D. Cha…
http://icatlab.hatenablog.com/entry/technology_marketingn_2015_w4 Simon, Herbert Alexander. Administrative behavior. Vol. 4. New York: Free Press, 1965. Administrative Behavior, 4th Edition作者: Herbert A. Simon出版社/メーカー: Free Press…
http://icatlab.hatenablog.com/entry/technology_marketingn_2015_w2 Grove, A. S. (1999). Only the paranoid survive: How to exploit the crisis points that challenge every company. Crown Business. Only the Paranoid Survive: How to Exploit the …
http://icatlab.hatenablog.com/entry/technology_marketingn_2015_w1 Cusumano, M. A. (2010). Staying power: Six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyo…
テクノロジーマネジメント1/ 2 (木曜: 春1/ 2) Managing Innovation: Integrating Technological, Market and Organizational Change作者: Joe Tidd,John Bessant出版社/メーカー: Wiley発売日: 2013/07/10メディア: ペーパーバックこの商品を含むブログを見…
